I was using DaVinci for a few years and a friend told me about Filmora.....it is GREAT.....easy to learn and works really good...lifetime membership is around $70.00
I am just getting started with videos and after doing some research I also decide to go with Filmora. Filmora has a one time purchase that like
@tca said is about $70, but I think you only get one lifetime version update or only upgrades to the version you buy. They also offer a $49 yearly plan which keeps you current on all new versions.
But no matter if you get the Lifetime or Yearly version, it is crippled software. It has a lot of additional content that if you want to use, it's an additional $99 a year. It includes more special effects, stickers, music, transitions, titles, stock photos and videos, etc.
There was a title and transition I really liked and they were both part of the paid upgrade so I got it. So over all I'm paying $149 a year for a pretty decent and easy to use package. A couple days ago, I was building a website and needed stock images, and I got them from Filmora. So an added bonus to have stock photos and videos.
So far, very happy with Filmora. Very easy to learn and they have a lot of tutorials.
I already added the DJI D-LOG M to Rec.709 Luts for my
Air 3 and
Mini 4 Pro.
You can try it for free and has all the premium content, the premium content has a diamond on the top left of them, but anything you output will have a Filmora Watermark on it until you pay the lifetime or get the annual subscription.
Give it a try, it's pretty easy to use.